The Spark
The primary message in the submitted photography was to communicate recognition, freshness and strength of Chevrolet cars. It conceals a twofold message. Message to the male population: Sparks surrounding the car give a reference to the production industry because of the presence of sparks in welding and grinding. This communicates an idea of the car coming out of the assembly line highlighting the freshness and novelty. Masculinity, strength and youth are the primary feelings that influence the targeted group. Secondary message: The photography communicates with a female population through the same sparks that surround the car. They display the experience of glamour, elegance and recognition (something certainly worthy of attention). The photo does not contain any additional light sources than just the sparks needed for the realization of this idea.
