The new year begins
01 Sep 2011
The sixth year of YOUNG CREATIVE CHEVROLET is upon us, and not a moment too soon. While YCC 2011 winners may still be basking in the glow of victory, others are ready for new creative challenges in the four YCC 2012 disciplines: Fashion, Photography, Video and Visual Arts.
Inspiring
YCC 2012 revolves around a simple yet powerful theme – Make It Happen – which is the message of the new Chevrolet Europe brand campaign. We’re looking for imaginative, offbeat interpretations of Make It Happen, and we’re pretty sure we’ve come to the right place.
MAKE IT HAPPEN. Put another way, life is full of opportunities, and no matter what you want to do or change or be, now is the time to make it happen. Call it an attitude, a mantra, a philosophy or just words that, when put together, make you stop and think.
So, are you ready to create an outfit for the road trip of your dreams? A photograph that captures the essence of not letting life pass you by? A viral video that stirs people up? A t-shirt or hoodie with some attitude? Then we invite you to check out the official contest rules and project briefs, which can be found in the YCC 2012 Handbook (local language versions will be posted shortly).
In the meantime, applied arts schools across Europe are invited to register for YCC 2012 no later than December 31, 2011.
YCC 2012ers, take it away…