Pasa Mustafa heads up a team responsible for developing and producing web originals and Digital IP for the prestigious Endemol Productions - today represented in 26 countries. For nearly eight years, he has been running digital across the biggest TV brands, all the way to developing, funding and producing successful and award winning web originals, such as the global reality show The Gap Year and International hit drama Cell and Kirill for MSN. Most recently, Pasa has been involved in producing social games and iPhone applications.